Guest Post: What It Is and How To Do It at Scale

Guest posts are guest articles. This means they offer the possibility of you publishing content on blogs other than your own. Typically, experts in specific niches and authorities on the subject are invited to write guest posts.

In summary, a Guest Post is the act of write blog content from another business. 

Generally, the reasons someone would want to write a guest post are:

• Attract traffic to your blog
• Boost your domain authority using external links to high-authority domains
• Increase brand credibility and recognition
• Build relationship with industry colleagues

Almost always, guest blogging — it's also known this way — offers mutual benefits for both the guest blogger (who writes) and the blog that hosts the guest content. 

In other words, guest posting is a two-way street (you should also consider accepting guest posts on your blog) and if you aren't already investing in this strategy, we need to say that it's important to start considering this option. 

In this post, you'll learn more about guest posting and how to do it the right way. Check it out! 

Why is Guest Posting Important for Your Business? 

Guest posting offers a number of benefits for any type of business, from children's store to an auto accessories store. It doesn't matter the segment. By sharing your experience on other companies' blogs, you can:

• Establish yourself as an authority figure in your market.;
• Build relationships with other leaders in your field;
• Expose your brand to a completely new audience. 

Featuring guest posts on your own blog will help you provide new perspectives and fresh content for your audience. 

We're all victims of routine and getting tired of the same old things, so publishing guest posts is a great way to keep readers engaged. There's also the promotional boost that happens when your guests share your blog on their social networks, for example. 

How to start using Guest Posts? 

Before you start guest posting, make sure you have a clear understanding of what you want to achieve with this strategy. Look for industry blogs from non-competing companies where you can provide real and relevant information to readers. 

Guest blogging for your partners is a great way to start. Regardless, research is essential for the strategy's success. 

It's no secret that there's a lot of spam popping up on the internet. It's your job to make sure you're not posting on those kinds of blogs – or publishing any spammy content on your own blog. 

Focus on finding writers within your niche, within your market, and from a company or who have respected experience. You should also agree with what they are saying in the post and ensure the message aligns with the Your persona's interests. 

If the content doesn't align with your business, personas, or brand voice, guest blogging can have a rapid negative impact on your company. 

Here are some things you should look for before offering your blog for guest posting, and vice versa: 

• Does the blog or writer have a large following that actively posts comments, shares blogs on social media, and engages with content in other ways? 
• Do they have a Facebook or Twitter account where they regularly share their own blog posts? 
• They have high domain authority to amplify my own ranking SEO? 
• Are their sector and experience complementary to mine? 

Tip for finding relevant blogs

When searching for blogs to publish on, search for an industry-relevant keyword + “guest post”, “write for us”, or something similar. For example, if you want to write about Inbound Marketing, you can search on Google: 

• Inbound Marketing Guest Post;
• Inbound Marketing Guest Posting Guidelines;
• Inbound Marketing writes for us, and so on. 

This will help you find relevant industry blogs that are interested in the topic you're writing about and that are currently accepting guest posts. 

What does a high-quality guest post look like? 

The key to writing a high-quality guest post is to think of it as added value for your audience – not as an advertisement!

As with any type of Inbound Marketing content, your guest blogs should aim to educate your reader, not promote your own product or service.

If the topic is relevant to your product or service, it's clear there's no harm in featuring it on your blog. However, there's a big difference between selling yourself and offering useful, actionable information to your readers.

Instead, write guest blogs with the purpose of establishing yourself as an authority figure in your niche, introducing your name to a new audience, and building genuine relationships with other writers or businesses.

Here are some other quick tips to help you improve your guest post strategy:

Write a concise author biography

While some companies allow you to include links to your website in the body of the post, many prohibit you from doing so or change links over time. Therefore, your bio, then, is likely the only place in your guest post that will include a permanent link to your website. 

2. Try to include at least one relevant internal link

For example, you can link to one of your company's previous blog posts in your guest post. They'll appreciate the research you’ve done, and this small act helps boost your authority and traffic. 

3. Promote your guest post on your own social media.

This is a nice gesture that will also drive more traffic to the guest and their business. This is a good way to thank them for publishing your guest post. 

4. Use Google Analytics 

Use the tool to track how much traffic your guest post is generating. This will give you a broader idea of what readers want to hear and see what's working for your business.

Conclusion

Guest posting is a strategy that generates several benefits for both the guest and the blog owner. 

And with the tips we've mentioned, you'll be able to avoid writing or accepting spam content and, in turn, reap the true benefits of the strategy.

To increase your SEO rankings, brand credibility, and reach new audiences in your niche, follow our tips and only associate your blog and posts with respected professionals.

It is also important to keep in mind that from the moment other blogs accept your content, it is also essential that you accept theirs on your own blog. After all, this is a partnership and guest posting should be beneficial for both sides.

We hope you enjoyed the content and, as always, continue to develop quality, notable, and consistent content!

Are you looking to create great guest posts for your website? Click the button below and chat with us! We can help.

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Caio Nogueira

Caio Nogueira is co-founder of UpSites and a reference in website development and SEO consultancy. With over 10 years' experience and more than 900 projects completed for brands such as KaBuM, UNIMED, USP and Nestlé, Caio stands out for his competence in digital project management.Caio has also been a guest author on influential digital marketing websites such as Neil Patel, Rock Content, Hostinger, Duda, Hostgator and Locaweb, where he has shared his expertise in SEO and content marketing.

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